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Writing for the web

Some quick pointers to writing for the web.

Writing for the web is very different than writing for print material, and it's something we see many clients struggle with - how to best present information to your web audience.

What will the user need from the documentation? How much is too much or too little? What is the best way to present instructions?

 

Here is an exellent example and explanation from Jacob Nielsen
http://www.useit.com/alertbox/9710a.html

The Hunter Gatherer

 

Web cruisers are looking for information from you. 

Make it easy to locate and harvest what they need.

They are scanning the page for key words.

Don't use hypertext link if the information can be succinctly presented on the current page.

Get personal, write like you talk to your friends. It is more engaging and warmer.

Always use a positive voice and action words.

Your page title should draw your audience to want more.

How do people read on the Web?

They Don't!

The University of Toronto ODLC group regularly offers a  'Writing for the Web' course for UofT staff.

If you are not able to attend a workshop, check out the free online courses and articles available from other sources online.

Web Monkey

A List Apart 

Jacob Nielsen is THE source of research on web usability.

Sun Microsystems